PRIVACY POLICY

This Privacy Policy explains how our official website collects, uses, stores, protects, and manages the personal information of all users and customers who browse, purchase products, and use our platform services. This policy applies to all visitors, registered users, and consumers worldwide who access our website and purchase our beauty and makeup products. We prioritize user privacy and data security, and we strictly abide by standardized data protection principles to ensure that all personal information is processed legally, safely, and transparently. By accessing and using our website services, you acknowledge and agree to the terms outlined in this Privacy Policy.

1. Information We Collect

We only collect necessary and legitimate user information to support normal website operation, order processing, logistics delivery, and after-sales service. The information we collect is limited to basic user data voluntarily provided by customers and automatically generated browsing data during platform access.
The personal information you may voluntarily submit includes but is not limited to your account registration information, name, valid shipping address, contact information, payment-related verification information, and order reservation information required for completing product purchases and delivery. For users who consult customer service or submit service applications, we may also record your consultation content and demand information to facilitate problem solving and service follow-up.
During your visit to our website, our system will automatically collect non-identifiable browsing information, including your access time, page browsing records, device browsing parameters, and website interaction data. Such information cannot be used to locate your personal identity and is only used for website operation analysis and service optimization.

2. How We Use Your Information

All collected user information is only used for internal service operation and will never be used for unauthorized commercial purposes or irrelevant scenarios. Firstly, we use your personal information to complete order confirmation, product shipment, logistics distribution, and accurate delivery, ensuring that your purchased facial makeup, lip makeup, eye and brow makeup, makeup tools, and gift set products can be delivered to the designated address smoothly.
Secondly, your information will be applied to after-sales service processing, including return application review, refund processing, customer consultation response, and order problem verification, to fully protect your legitimate shopping rights and interests. In addition, we will use anonymous browsing data to analyze website usage habits, optimize page display, adjust product display categories, and improve overall user shopping experience.
We may also use your valid contact information to send service reminders, order status updates, and official platform notification messages related to your orders and account services. We will not actively send spam advertisements or irrelevant promotional messages without your consent.

3. Information Storage and Protection

We adopt industry-standard data security technologies and management mechanisms to protect your personal information from unauthorized access, disclosure, tampering, loss, and illegal use. All user data is stored on secure encrypted servers, with strict access authority control and real-time data monitoring mechanisms.
We will retain your personal information only for the period necessary to fulfill the service purposes, including order completion, after-sales warranty, and service record retention. When the information is no longer needed for business and service purposes, we will conduct secure and thorough data deletion and processing to avoid residual risk of personal information leakage.
Our technical and operation teams regularly conduct security maintenance and risk detection on the website system to continuously upgrade data protection capabilities and ensure the long-term security and stability of user personal data.

4. Information Sharing and Disclosure

We firmly adhere to the principle of non-disclosure of user personal information. We will never sell, rent, or transfer your personal information to any third-party commercial institutions, individuals, or advertising platforms without your explicit authorization.
Limited information sharing only occurs in necessary service links, such as sharing your shipping information with formal logistics service providers solely for the purpose of completing product delivery. All cooperative third parties have signed strict data confidentiality agreements with us, and they are only allowed to use your information for designated service scenarios, with no right to secondary use or disclosure.

5. User Rights

All users have the right to query, view, correct, and update their personal information stored on our platform at any time. You can modify your account information, shipping address, and contact details independently through your personal account background.
If you need to apply for information deletion, inquire about data usage details, or put forward opinions on our privacy protection work, please contact us through the Contact Us page on our official website. Our professional team will respond to your application and demands in a timely manner in accordance with official processing procedures.

6. Cookie Usage

Our website uses standard Cookie technology to optimize user browsing experience. Cookies are small text files stored on your browsing device, which can help the system remember your browsing preferences, page access habits, and account login status, enabling faster and more convenient repeated access to the website.
The Cookie data we collect is anonymous and will not involve your sensitive personal privacy information. You can adjust the Cookie acceptance settings through your browser settings according to your personal preferences. Disabling Cookies will not affect your normal browsing and product purchase services on our website, but may reduce the convenience of partial personalized functions.

7. Policy Update

We reserve the right to appropriately update and optimize this Privacy Policy according to platform service upgrades and business adjustments. Any updated version of the policy will be displayed on our official website page in a timely manner, and the revised terms will take effect upon public display on the website. Continuous use of our website services after policy updates will be deemed as your recognition and acceptance of the latest Privacy Policy.

8. Contact Information

If you have any questions, doubts, suggestions, or complaints regarding this Privacy Policy and our user data protection practices, please contact us through the Contact Us page of our official website. All official contact channels and email addresses are published on the Contact Us page, and we will provide you with professional and timely replies and solutions.

Â